I work with businesses to find the bottlenecks holding back growth and put the right structure in place to fix them. Building a sales function from scratch, tightening an existing process, or overhauling how a team operates end to end. B2B or B2C, across multiple industries, I bring hands-on delivery, not just recommendations.
Go-to-Market & Strategy
Inbound and outbound lead generation strategy
Full RevOps architecture and operational process
Market and competitor analysis
Partner ecosystem and channel development
Business proposals and sales and marketing material
Webinar campaigns end to end
AI-Enabled Sales & Service
Skills that package a company's expertise and process for Claude to run consistently
Automation and MCP connections wiring Claude into the CRM, Drive, Slack and outbound systems
AI-powered workflows for research, content generation and enrichment
Artefacts that turn AI output into documents, dashboards, proposals and tools
AI-assisted ICP research, prospecting and personalised outreach
Guardrails for safe, governed company usage
Embedding AI into team workflows to lift output without adding headcount
CRM & Tech Stack
Salesforce — Sales Cloud and Service Cloud admin
HubSpot — Sales Hub and Marketing Hub
CRM pipeline design and process management
Sales tooling and integrations — Apollo, enrichment, intent and outbound platforms
Sales Team Performance
End-to-end sales process from lead to close
SDR and AE onboarding, training and performance reviews
Sales architecture review and team structure
Hiring support for sales and service positions
Customer & Revenue Retention
Customer retention process design
Service team process and training
Revenue Operations support across sales, service and marketing
Sales Recruitment (Balkans Talent)
Sourcing and screening sales candidates on the ground in the Balkans
Access to strong SDR, BDR and AE talent without the legwork
Hands-on vetting, so you see a shortlist, not a pile of CVs
For companies open to hiring from the region, remote or relocating