Adam Corby
Revenue Operations Consultant for B2B and B2C
I help businesses build and fix the sales engine behind their revenue. I have spent over 20 years in RevOps and Sales Management across B2B and B2C, and what I have learned is that growth usually comes down to process, structure and execution. So that is where I work. Building sales functions from scratch, rebuilding CRMs in Salesforce and HubSpot, and hiring and training the teams that run them.
These days I also build AI into how the business runs, so a small team can do the work of a bigger one. For one client that meant a sales operation built from scratch that went on to generate six-figure revenue. For another, marketing came in house and BDR costs came down, with no increase in headcount.
20+
Years Experience
Six-figure
Revenue Built
$50k
BDR Cost Replaced
More output
Same Spend
What I Offer
RevOps Consultant, Sales & Service
I work with businesses to find the bottlenecks holding back growth and put the right structure in place to fix them: building a sales function from scratch, tightening an existing process, or overhauling how a team operates end to end. B2B or B2C, across multiple industries, I bring hands-on delivery, not just recommendations.
Go-to-Market & Strategy
Inbound and outbound strategy, RevOps architecture, and partner and channel development.
AI-Enabled Sales & Service
Claude skills, MCP automation and governed AI that lifts output without adding headcount.
CRM & Tech Stack
Salesforce and HubSpot builds, CRM pipeline design and sales tooling integration.
Sales Team Performance
Sales process, SDR and AE training, team structure and hiring support.
Customer & Revenue Retention
Retention process design and service team training across the funnel.
Sales Recruitment (Balkans Talent)
Sourcing and screening sales talent from the Balkans, from shortlist to hire.
My Approach
I Don't Just Advise, I Deliver
Throughout my career I've rolled up my sleeves and worked alongside founders, sales teams, and operators at small start-ups and family businesses. I understand what it takes to grow revenue from the ground up, because I've done it, not just talked about it.
Embedded, Not Detached
I work inside your business alongside your team, not from the outside looking in.
Hands On Execution
From CRM builds to sales decks to training sessions, I do the work, not just the strategy.
Revenue-Focused Results
Every engagement is measured against one thing: growth. Real pipeline, real wins, real impact.
How I Work Today
AI Workflows Across Your Business
I build sales and service workflows where AI handles the heavy lifting of research, drafting and CRM admin, so your team can spend more time on high value selling. Every implementation is governed, human checked, and tailored to your business: not a generic prompt, not autopilot.
Governed AI, Not Wild AI
I put guardrails around every model so outputs stay accurate, on brand and safe to use. Human approval sits at every critical handoff, and data hygiene is built in from day one.
Context-Rich Outreach
Every touchpoint is informed by the full picture: research, conversation history and the specifics of your offer. The result is messaging that feels personal because it is actually relevant.
CRM as the Source of Truth
AI writes back to the CRM cleanly and consistently, so pipeline data stays reliable even as volume scales. No shadow systems, no duplicate records, no guesswork.
Seller Time Back
The goal is not to replace your reps. It is to remove the admin drag so they can focus on conversations, relationships and closing deals.
I do not sell prompts or off the shelf templates. I design the workflow, build the skills, and embed the governance so your team owns the capability long term.
Talk about your AI setupReal Results
Case Studies
A snapshot of the impact I've delivered for clients across different industries.
Building the Outbound Engine & RevOps Function for Vantage Point
Marketing brought in-house and BDR costs cut, with no increase in headcount.
Vantage Point had strong delivery capability but no repeatable way to generate pipeline. I built the commercial engine from scratch: an ICP and USP framework, a documented 7-touch outbound playbook, a restructured Salesforce instance, and a fully integrated tech stack (Apollo.io, Aimfox, AirCall, Read.ai, Crossbeam, Gmail). I recruited and trained the BDR, then stayed on as an embedded Revenue Operations & Commercial Growth Lead, owning outbound performance, pipeline governance, forecasting, HubSpot CEE partner development, and commercial opportunity support alongside the CEO.
Building a Complete Sales Engine for Intermino
Intermino.com doo had strong technical capabilities but lacked the systematic sales infrastructure to scale in Europe. We delivered a ground-up sales transformation: defining the Ideal Customer Profile, building a 7-touch multi-channel outreach framework, configuring a full Salesforce CRM pipeline, designing dashboards, creating proposal templates, and establishing SDR & AE role definitions with a 12-month success roadmap, giving Intermino a turnkey, scalable B2B sales operation ready to compete across the European Salesforce consulting market.
Building a Dual-Track Sales Engine for Quadrix
Quadrix had two distinct revenue streams, IT staffing/outsourcing and their proprietary Salesforce ISV product (GOAT Email), but lacked a structured sales process for either. I built a full inbound and outbound sales operation for both tracks: configuring Salesforce CRM with lead-to-opportunity-won logic for services and product, designing a full sales marketing suite (deck stack, IT engineer profiles), supporting a website redesign to capture inbound leads, and delivering interview & English language training to help onboard engineers for global client-facing roles.
Get in Touch
Contact Me
Ready to grow your revenue and streamline your operations? Send me a message and I'll get back to you promptly.
acorby.consulting@gmail.com