Real Results

    Case Studies

    A closer look at the engagements I've delivered — what the business needed, what I built, and what changed as a result.

    Salesforce & HubSpot Partner · Dallas, TX (CEE Delivery)

    Building the Outbound Engine & RevOps Function for Vantage Point

    Website

    Vantage Point had strong delivery capability but no repeatable way to generate pipeline. I built the commercial engine from scratch: an ICP and USP framework, a documented 7-touch outbound playbook, a restructured Salesforce instance, and a fully integrated tech stack (Apollo.io, Aimfox, AirCall, Read.ai, Crossbeam, Gmail). I recruited and trained the BDR, then stayed on as an embedded Revenue Operations & Commercial Growth Lead — owning outbound performance, pipeline governance, forecasting, HubSpot CEE partner development, and commercial opportunity support alongside the CEO.

    • Outbound sales playbook built from scratch (7-touch, multi-channel, CRM-driven)
    • Salesforce restructure: lead status model, routing, ownership & pipeline governance
    • Full tech stack implemented: Apollo.io, Aimfox, AirCall, Read.ai, Crossbeam, Gmail
    • BDR recruited, trained, coached and managed against weekly KPIs
    • AI-augmented workflows via Claude + MCP across Apollo, Gmail & Salesforce
    • HubSpot CEE partner motion & monthly RevOps performance reporting
    Salesforce Partner · Novi Sad, Serbia

    Building a Complete Sales Engine for Intermino

    Website

    Intermino.com doo had strong technical capabilities but lacked the systematic sales infrastructure to scale in Europe. We delivered a ground-up sales transformation: defining the Ideal Customer Profile, building a 7-touch multi-channel outreach framework, configuring a full Salesforce CRM pipeline, designing dashboards, creating proposal templates, and establishing SDR & AE role definitions with a 12-month success roadmap — giving Intermino a turnkey, scalable B2B sales operation ready to compete across the European Salesforce consulting market.

    • Ideal Customer Profile & geographic targeting
    • 7-Touch outreach framework (LinkedIn, email, phone)
    • Full Salesforce CRM pipeline & dashboard setup
    • SDR & AE role definitions + 90-day onboarding plan
    Salesforce ISV Partner · Niš, Serbia

    Building a Dual-Track Sales Engine for Quadrix

    Website

    Quadrix had two distinct revenue streams — IT staffing/outsourcing and their proprietary Salesforce ISV product, GOAT Email — but lacked a structured sales process for either. I built a full inbound and outbound sales operation for both tracks: configuring Salesforce CRM with lead-to-opportunity-won logic for services and product, designing a full sales marketing suite (deck stack, IT engineer profiles), supporting a website redesign to capture inbound leads, and delivering interview & English language training to help onboard engineers for global client-facing roles.

    • Full Salesforce CRM build for IT Services & GOAT Email product
    • Lead-to-Opportunity-Won logic for both service and product lines
    • Inbound lead capture process & website redesign support
    • Sales marketing suite: deck stack, engineer profiles & collateral
    • Interview training & English language coaching for engineers
    • Full-cycle sales & global account management for GOAT Email
    More Case Studies Coming Soon

    Your Business Could Be Next

    Every engagement is tailored to the specific challenges of the client. If you'd like to discuss how I can help your business, get in touch.