Vantage Point had strong delivery capability but no repeatable way to generate pipeline. I built the commercial engine from scratch: an ICP and USP framework, a documented 7-touch outbound playbook, a restructured Salesforce instance, and a fully integrated tech stack (Apollo.io, Aimfox, AirCall, Read.ai, Crossbeam, Gmail). I recruited and trained the BDR, then stayed on as an embedded Revenue Operations & Commercial Growth Lead, owning outbound performance, pipeline governance, forecasting, HubSpot CEE partner development, and commercial opportunity support alongside the CEO.
Outbound sales playbook built from scratch (7-touch, multi-channel, CRM-driven)
Salesforce restructure: lead status model, routing, ownership & pipeline governance
Full tech stack implemented: Apollo.io, Aimfox, AirCall, Read.ai, Crossbeam, Gmail
BDR recruited, trained, coached and managed against weekly KPIs
AI-augmented workflows via Claude + MCP across Apollo, Gmail & Salesforce
Moved the sales team onto markdown documents and Cowork with structured instructions and ordered workflows. Utilisation went up across the team while platform spend held flat.
Marketing brought in-house with no marketing hire: uniform brand standards built into reusable skills, HTML email templates produced through automated workflows, and contact segmentation via a direct HubSpot integration. The previous $40 an hour contract marketing cost was removed entirely.
Sales output scaled without adding headcount: repetitive workflows automated and wired into Salesforce and the wider sales stack. A US-based BDR costing over $50,000 a year was replaced with an offshore model at a fraction of the spend.
Intermino.com doo had strong technical capabilities but lacked the systematic sales infrastructure to scale in Europe. We delivered a ground-up sales transformation: defining the Ideal Customer Profile, building a 7-touch multi-channel outreach framework, configuring a full Salesforce CRM pipeline, designing dashboards, creating proposal templates, and establishing SDR & AE role definitions with a 12-month success roadmap, giving Intermino a turnkey, scalable B2B sales operation ready to compete across the European Salesforce consulting market.
Quadrix had two distinct revenue streams, IT staffing/outsourcing and their proprietary Salesforce ISV product (GOAT Email), but lacked a structured sales process for either. I built a full inbound and outbound sales operation for both tracks: configuring Salesforce CRM with lead-to-opportunity-won logic for services and product, designing a full sales marketing suite (deck stack, IT engineer profiles), supporting a website redesign to capture inbound leads, and delivering interview & English language training to help onboard engineers for global client-facing roles.
Full Salesforce CRM build for IT Services & GOAT Email product
Lead-to-Opportunity-Won logic for both service and product lines
Inbound lead capture process & website redesign support